- control over the implementation of the measure.
The consistent indicator of sustainable balanced development of tourism in the
region, the country is the potential that in terms of recreational and tourist resources
means the maximum possible number of visitors (tourists) for a certain period of time
(year, season, month, day), which will not harm the state of tourist resource (object),
the environmental, will provide the necessary level of comfort for tourists, will not
violate the established way and living conditions of the local population. It worth
considering that in case of excess of the destination potential, various risks arise (from
which, incidentally, nobody is insured in Ukraine today), among which the following
are considered by the main ones:
- ecological (deterioration of the environment);
- destructive (destruction of tourist resource (object);
- medical (deterioration of tourists health);
- security (aggravation of their safety problems), etc.
The potential of the destination can be significantly increased with the help of
artificially created tourist objects.
From the basic model of sustainable tourism development it is clear that its main
component - a flows of tourists who arrives at the location of tourist resources. These
flows are very diverse in the composition of tourists, their needs, routes (destinations),
financial opportunities, etc. In a place of consumption of tourism services (on a tourist
site), tourist flows can be determined using such unified indicators as:
1) the power of the tourist flow (the number of tourists for a certain time);
2) the intensity of the tourist flow (the number of tourists for a certain period of
time);
3) the density of tourist traffic (the density of tourists per square kilometer of
recreational area at a certain time);
4) the rhythm of the tourist flow (its receipt through certain periods of time).
Determining the potential of the tourists inflow to the region, the country should
also distinguish between its varieties, such as project, forecast and actual.
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