harmonious and balanced development provides a certain type of balance, that is one
between its socio-economic and natural components, and it’s best to defined it as
sustainable development.
The term "sustainable development" (continuous, integrated, ecological) – is a
such necessary development option in which economic, environmental and social goals
are balanced and integrated, and the economic growth do not exceed the rates of natural
resources’ reconstruction, with the main indicator of such development that is
considered to improve the quality of life [5, p.99].
The challenge of attainment the sustainability is to make the increasing of total
funds amount, and bigger development potential for succeeding generations.
Depending on the way to attainment this goal, there are concepts of low and strong
sustainability.
Management of sustainable development should be considered as a dynamic
process of changing tourists’ destinations. There is no universal model that is suitable
for all processes. However, there are numerous factors that can contribute to successful
and viable tourism policy in all regions, regardless of their form or size. It should also
be remembered that the different regions have different financial capabilities and
political competence.
"The rules and principles of sustainable tourism development can be applied to
all forms of tourism and types of accommodation, including mass tourism and other
tourism products. Sustainable principles relate to the prerequisites and sustainable
development prospects of ecological, economic and socio-cultural aspects of tourism
development. It is necessary to balance these three aspects to achieve long-term
sustainability "(UNWTO, 2004).
The concept of sustainable development enables an opportunity to provide
management comprehensiveness and unite economic, social and environmental goals
into it. Economic goals are formed on the basis of the maximum flow of funds’ income
theory, which can be attainment if the total capital is preserved, by which this income
is generated. The essence of the sustainable tourism development concept includes two
interdependent key notions:
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